The 3B Framework: How to Design Products That Actually Change Behavior
“Would you take an apple?” About 60% of people usually say yes when asked this hypothetical question. But what happens when people actually encounter apples in the real world? That’s where things get interesting—and where product designers can learn from behavioral science. A large entertainment company in LA called Irrational Labs because they wanted their employees to eat healthier. According to employee surveys, the staff wanted that too, and they said they liked apples. ,,,,[READ]
