Why Starbucks Is Working on Wait Times
Responding to five quarters of descending same-store sales, the “Back to Starbucks” plan has kicked in. After turnaround success at Chipotle, Starbucks’s new CEO, Brian Niccol, says his target is the customer experience. He knows that we’ve been complaining about wait time. Curious about wait times, a Business Insider reporter visited several Starbucks. Not terrible, estimated wait times ranging from 6 to 12 minutes were close to what his app had predicted. However, others reported as a much a 30-minute wait. ….[READ]
