Trading platform eToro has integrated UAE PASS, the country’s national digital identity system, into its onboarding process to simplify registration and verification for UAE-based users.
The move will enhance security and speed up account creation, and aligns with the region’s growing demand for digital-first financial solutions. It enables instant verification of proof of identity (POI) and proof of address (POA) through the UAE PASS app.
It’s part of eToro’s broader commitment to localising its services across the MENA region, alongside its Abu Dhabi office launch and support for local stock exchanges.
According to a recent eToro survey of 1,000 retail investors residing in the UAE, 87 per cent of UAE retail investors now rely on fintech platforms to manage their finances.
Additionally, 26 per cent use only fintech providers, while 36 per cent use them for the majority of their activity, reflecting the country’s rapid shift toward digital-first financial solutions.
George Naddaf, managing director at eToro MENA, said: “This is a major milestone in simplifying the onboarding experience and advancing in our vision to open the global markets for everyone to trade and invest in a simple and transparent way.
“By integrating a trusted local identity solution, we’re removing key friction points and adding another layer of trust and convenience for our UAE community.”
