The Stories That Entrepreneurs Tell
Last year, we looked at ice through an entrepreneurial lens. Now, after returning to ice, we tell two other unlikely stories. Ice. Arctic ice depends on its story. Saying that Greenland’s ice, having been compressed for close to 100,000 years, is better than the mineral water cubes that now prevail, its harvesters created a market in Dubai’s bars. They also explain that the glacial cubes are pure, melt more slowly, and have no bubbles. Yes, the story has been challenged by a Dartmouth glaciologist who says we cannot be sure of a glacier’s age because new and old snow get mixed. But still, six cubes can elevate the price of an 18-year-old single malt Scotch to 800 dirham ($218). ….[READ]
